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ALE turns 25 in 2021 and to celebrate the sporting spirit that is in our DNA, we launched the Promotion “Accelerate Towards the Prize”!
The action is 100% digital and strengthens ties between ALE and E-Sports by offering five exclusive draws of a PlayStation 5 for participants, with two more free games: GTA, a popular game in Brazil, and Need for Speed , a game whose central theme is motorsport. In addition to drawing 250 instant kits, consisting of an exclusive ALE backpack and a Full Time Sports team cap with Rubinho Barrichello.
The dynamics of the promotion simulates a race: the participant registers on the promotion’s official website and encourages friends to compose the starting line for the prizes. The race consists of competing for whoever invites the most friends, which increases the chances of stepping onto the podium and being awarded the draw for a Playstation 5 and two games.
ELO has partnered with Livelo and is offering double points for program participants who refuel with ELO cards. For every BRL 3.00 spent, the customer earns 3 Livelo points, while on other cards only 1 point is earned. With ELO, you also earn points when discounts are redeemed. What else could you ask for?
To further stimulate the use of its cards at our gas stations, ELO is giving 1,000 extra Livelo points to those who activate a new ELO card and use it for the first time at ALEgas stations, in transactions of value equal to or greater than BRL 20.00.
The “bunch of crazy people” made history during the celebration of Corinthians 110 years! In addition to instantly rewarding 60 fans with an official team jersey per day, the promotion decided to stamp the passion for the team on the wall of the Training Center (CT) Joaquim Grava.
Among 10 options available, fans chose to have on the wall the 2012 Copa Libertadores, the 2012 Club World Cup, the 2000 Club World Cup, the Three Titles of Campeonato Paulista, between 2017 and 2019, and the first Brazilian Championship in 1990.
The illustrations on CT’s central wall were signed by the artist Cusco Rebel. Successful participation! The “110 years of Madness” reached about 2.8 million people in our communication channels and had approximately 19 thousand registrations during the promotion.