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ELO has partnered with Livelo and is offering double points for program participants who refuel with ELO cards. For every BRL 3.00 spent, the customer earns 3 Livelo points, while on other cards only 1 point is earned. With ELO, you also earn points when discounts are redeemed. What else could you ask for?
To further stimulate the use of its cards at our gas stations, ELO is giving 1,000 extra Livelo points to those who activate a new ELO card and use it for the first time at ALEgas stations, in transactions of value equal to or greater than BRL 20.00.
The “bunch of crazy people” made history during the celebration of Corinthians 110 years! In addition to instantly rewarding 60 fans with an official team jersey per day, the promotion decided to stamp the passion for the team on the wall of the Training Center (CT) Joaquim Grava.
Among 10 options available, fans chose to have on the wall the 2012 Copa Libertadores, the 2012 Club World Cup, the 2000 Club World Cup, the Three Titles of Campeonato Paulista, between 2017 and 2019, and the first Brazilian Championship in 1990.
The illustrations on CT’s central wall were signed by the artist Cusco Rebel. Successful participation! The “110 years of Madness” reached about 2.8 million people in our communication channels and had approximately 19 thousand registrations during the promotion.
Father and son together in a super family! This promotion brought together Rubens Barrichello and Dudu Barrichello to involve families, who for generations have gathered around TV on Sundays to watch races, encouraging a passion for motorsport.
During the promotion period, we provided exclusive content for families to have fun at home with their children and still interact with the Full Time Sports team through social networks with lives with Rubinho.
To ensure that father and son continue together following the race tracks, the promotion ran prize draws of TVs with soundbars, and gave “Torcida Instantânea” kits to several participants. The kit consists of a T-shirt, miniature of Rubinho’s race car and cap of the Full Time Sports team, all autographed by the driver.