ALE Galactics

We marked the entry into the universe of e-sports with an activation that brings together the best FIFA players in the world in a strong team: the “ALE Galactics”!

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Accelerate Towards the Prize

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ALE service stations complete 25 years in 2021 and to celebrate the sporting spirit that is in our DNA, we launched the promotion “Accelerate Towards the ALE Award”!

Digital action strengthens ties between an ALE and E-Sports by offering five exclusive PlayStation 5 draws, with two more free games: GTA and Need for Speed. In addition to raffling 250 instant kits with an exclusive ALE backpack and a Full Time Sports team cap with Rubinho Barrichello.

The promotion dynamic is like a race. After registering on the promotion’s official website, invite your friends to compose the starting line, the more friends, the more chances to step up to the podium for the prizes.

More points with ELO card

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ELO has partnered with Livelo and is offering double points for program participants who refuel with ELO cards. For every BRL 3.00 spent, the customer earns 3 Livelo points, while on other cards only 1 point is earned. With ELO, you also earn points when discounts are redeemed. What else could you ask for?

To further stimulate the use of its cards at our gas stations, ELO is giving 1,000 extra Livelo points to those who activate a new ELO card and use it for the first time at ALEgas  stations, in transactions of value equal to or greater than BRL 20.00.