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The “bunch of crazy people” made history during the celebration of Corinthians 110 years! In addition to instantly rewarding 60 fans with an official team jersey per day, the promotion decided to stamp the passion for the team on the wall of the Training Center (CT) Joaquim Grava.
Among 10 options available, fans chose to have on the wall the 2012 Copa Libertadores, the 2012 Club World Cup, the 2000 Club World Cup, the Three Titles of Campeonato Paulista, between 2017 and 2019, and the first Brazilian Championship in 1990.
The illustrations on CT’s central wall were signed by the artist Cusco Rebel. Successful participation! The “110 years of Madness” reached about 2.8 million people in our communication channels and had approximately 19 thousand registrations during the promotion.
Father and son together in a super family! This promotion brought together Rubens Barrichello and Dudu Barrichello to involve families, who for generations have gathered around TV on Sundays to watch races, encouraging a passion for motorsport.
During the promotion period, we provided exclusive content for families to have fun at home with their children and still interact with the Full Time Sports team through social networks with lives with Rubinho.
To ensure that father and son continue together following the race tracks, the promotion ran prize draws of TVs with soundbars, and gave “Torcida Instantânea” kits to several participants. The kit consists of a T-shirt, miniature of Rubinho’s race car and cap of the Full Time Sports team, all autographed by the driver.
Affectionately referred to as “Lampions League”, the Copa do Nordeste is one of the most important regional championships in the country. Five cities in the region witnessed the “Blitz ALE nas Praias”, where we set up goalposts and nets on beaches and public squares, ensuring a lot of fun and prizes for the participants.
Fuel and service stations also benefited from the promotion: people who went to the designated ALE stations won other prizes. This was another way to promote a unique experience for football fans!